This is part two to my previous post because it got a little bit too long to all go into one. Part one can be found over here.
What Not To Do:
1. Be deliberately argumentative, it doesn’t work in 140 characters and Twitter is rarely the place for it
2. Use bad language – swearing, sensitive words, think of your audience
3. Writing emotive statements with no context “It’s so exciting!!!” and then not following up (as an extra one here, few things annoy me personally more than multiple exclamation/question marks)
4. Auto-Direct Messages when someone follows you back, especially if there is a plug for something you sell or other social media outlets there.
5. Using lots of numbers or underscores in your name. It makes is hard to remember when replying and looks like spam.
6. Don’t use four tweets all at once to say something. Be concise. It’s 140 for a reason. It’s okay to do this occasionally but should mostly be avoided.
7. Lots of long personal conversations in the timeline, instead try to switch to DMs. (Holding my hand up – on my personal account this is the one I’m most guilty of but I am trying to stop!)
8. Don’t hog the hashtags. This is a rare one but some people add the favourite hashtag of the day to unrelated tweets – annoying to everyone.
9. Asking for Re-Tweets and follows all the time. Occasional asks for charities are generally fine but begging people to help you advertise is frowned upon when it becomes a regular feature.
10. Bragging and oversharing. These two seem to go together, if you’ve done something amazing then share it but overshared bragging gets very irritating, very quickly.
And a few things that you should do…
1. Be an active promoter of other people’s work, make recommendations or highlight people and companies you would refer
2. Help people out, answer questions and queries if you are able
3. Keep an eye on your own feed, read back over it occasionally to see how an outsider would view it
4. If you own a business, use Twitter to promote discounts or run a Twitter-only competition
5. Try to leave a little room at the end of a tweet so you can be re-tweeted without shortening the message, 125-130 characters is a good guide.
I hope these two lists have been helpful to people. I’ll keep posting a few of the more popular business posts from my old site over here!