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How to do well on Twitter – Part Two

This is part two to my previous post because it got a little bit too long to all go into one. Part one can be found over here.

What Not To Do:
1. Be deliberately argumentative, it doesn’t work in 140 characters and Twitter is rarely the place for it
2. Use bad language – swearing, sensitive words, think of your audience
3. Writing emotive statements with no context “It’s so exciting!!!” and then not following up (as an extra one here, few things annoy me personally more than multiple exclamation/question marks)
4. Auto-Direct Messages when someone follows you back, especially if there is a plug for something you sell or other social media outlets there.
5. Using lots of numbers or underscores in your name. It makes is hard to remember when replying and looks like spam.
6. Don’t use four tweets all at once to say something. Be concise. It’s 140 for a reason. It’s okay to do this occasionally but should mostly be avoided.
7. Lots of long personal conversations in the timeline, instead try to switch to DMs. (Holding my hand up – on my personal account this is the one I’m most guilty of but I am trying to stop!)
8. Don’t hog the hashtags. This is a rare one but some people add the favourite hashtag of the day to unrelated tweets – annoying to everyone.
9. Asking for Re-Tweets and follows all the time. Occasional asks for charities are generally fine but begging people to help you advertise is frowned upon when it becomes a regular feature.
10. Bragging and oversharing. These two seem to go together, if you’ve done something amazing then share it but overshared bragging gets very irritating, very quickly.

And a few things that you should do…
1. Be an active promoter of other people’s work, make recommendations or highlight people and companies you would refer
2. Help people out, answer questions and queries if you are able
3. Keep an eye on your own feed, read back over it occasionally to see how an outsider would view it
4. If you own a business, use Twitter to promote discounts or run a Twitter-only competition
5. Try to leave a little room at the end of a tweet so you can be re-tweeted without shortening the message, 125-130 characters is a good guide.

I hope these two lists have been helpful to people. I’ll keep posting a few of the more popular business posts from my old site over here!



How to do well on Twitter – Part One


I first posted this as a series of Social Media and Web Service posts on my business blog but since I combined my websites all together a lot of the business posts got lost along the way so I’m re-posting my favourites.

Rather than focusing on what you should be doing on Twitter it is much simpler to get used to the things that lose you followers or make you unpopular and from that point most things are positive.
This list is split into two posts because it got a bit too long, I asked people for their dos and don’ts online and along with my own this became a rather extensive list. I’ve also added a few tips for good behaviour on Twitter at the end as well!

You can really very simply summarise what not to do on Twitter by saying; don’t be rude, pushy or cruel. However, this means lots of things to lots of people and there are many little things that some people may not even know are annoying their followers so here’s the list of things that I believe are the most annoying things to do on Twitter:

What Not To Do:
1. Re-tweeting one account too much.
2. Over-advertise yourself, it’s boring and you’ll lose followers.
3. Using lots of capitals letters, especially randomly throughout messages
4. Direct Messaging people with sales pitches, it’s almost never welcome and not very productive.
5. Using the ‘Egg’ picture that Twitter gives you before you add your own, you look like a spammer.
6. Cramming your tweets all into one period and then say nothing for a long time – splurge tweeting.
7. Follow-backs are the first thing most people complain about on twitter, don’t expect someone to follow you right back, they will if they want to and don’t follow people just for a follow back, that’s not the point of Twitter.
8. Having a blank profile. Be open in your profile, you don’t need to share lots of personal information but putting something down shows you are a real person/company not a spammer.
9. Thanking everyone who follows you, especially in the main timeline – it’s really tedious and often goes into splurge tweeting again.
10. Using text-speak and too many emoticons. Yeuch.
11. Re-tweeting part of a series of tweets so it makes no sense even if it is the best to RT if you’ve read all of them.
12. Follow and un-follow and re-follow and un-follow – it’s just plain rude.
13. Telling someone you sent them a DM or Email, if they are on Twitter they probably are capable of checking their emails and it seems pushy.
14. Over-integration of other social networks. Make sure you want to share on multiple networks, especially if your followers overlap between them.
15. Being mean. This sounds simple but everything seems much harsher when coming in 140-character bursts over the internet, it’s much easier to be hurtful than you might think. If in doubt just don’t say it.

And a few things that you should do…
1. Keep a balance of business and personal information
2. Share things that you think will be interesting
3. Join in conversations, that’s what Twitter should be about
4. Follow people you find interesting and want to hear more about
5. Use Twitter’s functions, such as lists to make the most of it

Part two of this list will be coming soon!